A man wears a white, short-sleeved, sport jersey with colorful lines from owayo against a yellow background.

Base designs A good design starts with a strong foundation

Before a jersey can take on colour, it needs a base design. owayo’s base templates are developed with care, drawn with love and refined through time. Each design is precisely calibrated - both technically and aesthetically. The result is a base that allows creative freedom and that also lasts.

Creativity and dedication - right from the start

Every base design begins with an idea. Sketches are drafted, discarded and rethought. Only around a third of all designs make it to the next round - quality before quantity. In this early phase, what counts is the balance between creativity and function. Every line has a task to fulfil - both visually and practically.
A person with a tattoo on their arm draws a design on paper with a marker, while technical drawings of sportswear lie on the table.

For the joy of designing

Good designs should be easy and fun. Our base designs are created with precisely this in mind. Surfaces and shapes invite you to create while placement works intuitively. This quickly turns an idea into a finished design. Regulatory requirements - such as sponsor placement - are also taken into account right from the start so that the creative process can take centre stage undisturbed.
A man and a woman select colors for customized sportswear, examining fabric swatches and color samples.

The Base Designs for our Cycling Jerseys

Allez
Allez
Animal
Animal
Attack
Attack
Break
Break
Brevet
Brevet
Champion
Champion
Chaser
Chaser
Derny
Derny
Dirt
Dirt
Etape
Etape
Galibier 2
Galibier 2
Granfondo
Granfondo
Gruppetto
Gruppetto
Leader
Leader
Loop
Loop
Montagne
Montagne
Pace
Pace
Paceline
Paceline
Piet
Piet
Prolog
Prolog
Pure
Pure
Sanremo
Sanremo
Scorpion 2
Scorpion 2
Shield
Shield
Spirit
Spirit
Sprint
Sprint
Stage
Stage
Sunrise
Sunrise
Trail
Trail
Velo 2
Velo 2
Velocity
Velocity
Zone
Zone
A woman measures a custom sports jersey on a mannequin, wearing a measuring tape around her neck.

Digitally developed, handcrafted to perfection

Today, many decisions are made digitally. Our highly developed 3D systems make it possible to access designs directly on the screen - efficiently and in a resource-saving manner. But we deliberately take the final, decisive step in analogue form. This is the only way to see whether lines, surfaces and transitions work as intended in real life. This care is rare - and the difference is visible.

Design with stock

Our designs are deliberately designed to last - regardless of changing trends. Even years later, everything still works together harmoniously and is easy to reorder. This not only makes the design long-lasting, but also more sustainable. It ensures that the pleasure of customised clothing is preserved in the long-term .
A selection of customized sportswear in various colors hanging on hangers.

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A hand interacts with a tablet displaying a customized cycling jersey design interface from owayo, editing a blue jersey with a red and white design.

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