Two athletes in swim and triathlon gear, one swimming and the other cycling, in a black and white photograph.

Magazine

Training, Equipment, Competition - Articles and Video

Decoding the Peloton:

Understanding Cyclist Roles in a Race or Group Ride

Perhaps the most often used word by a cycling commentator, peloton is the French word for a small ball. But for the majority who watch the sport, it refers to that big cohort of riders, with one eventually ready to break away and go for the big prize.

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More Than a Uniform:

How Custom Kits Forge Identity and Unity in Para-Cycling

Para-cycling covers a lot more than people would think. You can see riders on handcycles, trikes, tandems, and standard bikes, all racing in ways that fit their bodies and balance. It’s a busy sport, but in the best way. And even though everyone competes differently, one thing they all have is the kit.

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Basketball Shooting Technique: The Jump Shot

Execution, Tips & Drills

The jump shot is one of the most important shooting techniques in basketball for scoring points. It allows players to shoot high balls from long distances that are difficult for defenders to block. For the jump shot to be successful, players must first practice the complex shooting motion thoroughly. Here you will learn what matters in a basketball jump shot, how to execute the jump shot correctly from a technical standpoint, and which exercises help you learn proper shooting technique.

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Improving your Stickhandling

The best stickhandling drills and exercises on and off the ice

A solid stickhandling technique is essential in ice hockey. We explain the most important basics and present effective stickhandling drills that you can practice on the ice or at home. This way, you’ll quickly develop greater control and confidence with the puck.

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eSports Training: Fitness and Nutrition

Give your professional gaming career a boost

Overweight, unfit and unkempt - the clichés about gamers persist. But are they true? We at owayo take a closer look at this stereotype and find out just how important nutrition and fitness really are in esports training.

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Ab workout at home: The 7 best exercises

Abdominal workout for a strong core

It doesn’t have to be a six-pack. Even without the visual effect, well-trained abdominal muscles offer many benefits. But what exactly are they? What does an effective home ab workout look like, and how much effort does it take? We’ll show you the seven best ab exercises and everything you need to know about training for a strong core.

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The Power of Corporate Identity in Sports Sponsorship:

More Than Just a Logo

Before the 80s, jerseys were practically bare. You’d have the team colors, the jersey number, and, if lucky, the team logo or a country emblem. Oh, and the jerseys were 100% cotton, too (feeling overheated just thinking about it, right?).

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Embracing The Sports Jersey

Style Ideas, Fashion Tips and Customisation Options

Sports jerseys, be it short or long-sleeved, have transformed over the years, shifting from purely functional athletic wear to globally recognized fashion pieces. Beyond their role in professional sports, jerseys have become symbols of fandom, personal expression, and streetwear culture.

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How Superhero Culture Inspires Sports Jersey Design:

Elevating Your Corporate Identity

From Superman’s cape to the iconic Oranje of the Dutch national team, uniforms have always been more than clothing. Beyond their practical use, they carry meaning and identity, uniting fan communities and even entire nations.

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The history of soccer at a glance

It all began with a ball

Whether as a player or spectator, soccer gets us off our feet. The beginning of the fascination starts thousands of years ago. Learn about the history of soccer with our interactive timeline and learn more about your favourite sport!

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